Bluesky is testing a ‘live now’ feature with streamers and the NBA

Bluesky does not have its personal dwell streaming capabilities, however the service testing out a brand new characteristic to spice up customers’ streams off the platform. The corporate is permitting “choose” accounts to hyperlink their Twitch or YouTube accounts to their profiles, which is able to show a crimson indicator and “dwell” badge once they’re actively streaming.

In an update, Bluesky described the characteristic as an “early take a look at” that may initially solely be obtainable to a “handful of accounts” earlier than it is prepared for a wider launch. “Bluesky is the place for breaking information and real-time updates,” the corporate stated. “This instrument helps streamers, journalists, and anybody sharing dwell moments as they occur.”

The replace comes in the future after the service confirmed off for the NBA’s official Bluesky account. The league will apparently direct followers on Bluesky to “dwell content material they’re selling,” Bluesky COO Rose Wang stated. Partnering with the NBA on the characteristic is an fascinating transfer for Bluesky. Sports activities followers, and NBA followers specifically, have had an outsized affect on . And the corporate now generally known as X has inked a number of high-profile offers with the NBA and different main sports activities leagues over time to advertise their content material.

Notably, Bluesky does not have promoting. It is utilizing the “dwell” indicators to direct customers to off-platform content material, so it is unclear if there are any enterprise alternatives for the upstart platform that include this characteristic. However it reveals that Bluesky needs to play a much bigger function within the sorts of conversations that after formed Twitter’s tradition, and make a reputation for itself as a vacation spot to comply with dwell occasions.