Microsoft integrates OpenAI’s Sora video creator into Bing

Microsoft launched an AI-powered video generator to its Bing search engine. is powered by OpenAI‘s Sora, which creates quick clips based mostly on textual content prompts. The free characteristic is rolling out to the Bing cellular app beginning at this time and is slated to reach afterward desktop and to Copilot Search.

Microsoft has invested into OpenAI in assist of its artificial intelligence endeavors through the years. The tech big built-in the DALL-E picture era functionality from OpenAI into the Bing search engine in 2023, so it isn’t stunning that it has adopted an analogous path with the corporate’s Sora video software.

Nonetheless, Sora had a rocky launch with a rebuke from to not prepare on its movies and from a number of of its early testing members. The mannequin turned broadly on the finish of final yr. It is also going through extra competitors from different video AI fashions providing extra advanced options, reminiscent of Google’s .