How to watch the Samsung ‘First Look’ CES 2026 presentation

Samsung is arguably the 800-pound gorilla of CES, since most of the different shopper tech titans — Apple, Google, Microsoft, Meta, Amazon — both not have a presence, or have by no means proven as much as start with. Previously, that is given Samsung free vary to bow a full spectrum of merchandise that vary from telephones and computer systems to fridges, AI assistants and rolling robots. However for CES 2026, the corporate is switching issues up a bit: As a substitute of its longtime noon Monday press convention, the Korean large will take the lead of the present with a Sunday night time presentation.

Over the previous few weeks, Samsung has been dropping press releases left and proper, so we all know not less than a few of what to anticipate in Vegas this yr. After all, we’re holding out hope that we get to listen to an replace on the Ballie robot — a star of earlier CES shows that ostensibly missed its beforehand promised 2025 release date.

Tips on how to watch Samsung’s “The First Look” presentation at CES 2026

The occasion will stream dwell from the Wynn Lodge in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you may watch by way of Samsung Electronic’ official YouTube channel (which we have embedded under), Samsung Newsroom or by way of Samsung TV Plus.

What to anticipate from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung’s System eXperience (DX) Division, will focus on the corporate’s plans for the brand new yr and past, which can (in fact) embody “new AI-driven buyer experiences,” the corporate said in a press release. As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Government Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”

However for those who’re in search of extra specifics, Samsung has been following its “Creation calendar” method to early CES bulletins, with new press releases dropping almost day-after-day in late December and early January. Thus far, we all know that — like rivals LG and Hisense — the corporate will likely be providing particulars on a line of micro RGB TVs (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls Bespoke AI. Samsung can even show its two latest audio system, Music Studio 5 and 7, at CES this yr. Moreover, it’s going to debut its newest Freestyle+ portable projector.

Simply earlier than the vacations, Samsung additionally unveiled a slew of recent gaming displays, however most spectacular is the Odyssey gaming monitor. It boasts a 32-inch 6K display screen and has glasses-free 3D. It is doubtless we might see this at CES, together with different fashions just like the 27-inch Odyssey G6 and the Odyssey G8 fashions.

It is doable that Samsung will share much more early CES bulletins within the hours previous its presentation. If that occurs, we’ll add them right here!

Replace, January 4 2026, 11:15AM ET: This story has been up to date to incorporate the embedded YouTube viewer for the Samsung occasion.