GoPro to lay off over 20 percent of staff by the end of 2026

GoPro will lower 23 p.c of its world workforce by the top of this 12 months, because the motion digital camera pioneer seems to be to reverse its fortunes in a aggressive market.

145 staff can be laid off, with the restructuring course of commencing within the second quarter of 2026, the San Mateo firm mentioned in a submitting. On the finish of the primary quarter, GoPro’s complete variety of staff stood at 631, and it expects the cuts to value it between $11.5 million and $15 million. These costs embody honoring severance packages and healthcare advantages.

GoPro’s final reported spherical of passed off within the second half of 2024. The corporate posted a year-end income decline in its 2025 , together with a lack of $9 million in its fourth quarter.

Regardless of the layoffs, GoPro is seemingly optimistic about 2026, banking on its AI-centric to spearhead a “new period of efficiency and innovation” for the corporate. The primary GP3-powered GoPro cameras will launch within the coming months.

GoPro launched its first motion digital camera within the early 2000s and loved large success with excessive sports activities lovers. Nevertheless it now not has the market to itself, dealing with stiff competitors from the likes of DJI, Insta360 and smartphone cameras basically.