BetMGM and St. Louis Blues embark on official sports betting partnership

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BetMGM is now the official sports activities betting companion of the Nationwide Hockey League’s St Louis Blues in a brand new multi-year settlement.

The announcement of the brand new partnership between the St Louis Blues and BetMGM guarantees unique fan engagement alternatives for followers of the hockey group. Already, new signage and branding for BetMGM have been built-in into the Blues’ Enterprise Heart for publicity throughout house video games, with plans for extra co-branded content material on social media and future hospitality experiences.

@BetMGM introduced immediately that we at the moment are an Official Sports activities Betting Companion of the NHL’s @StLouisBlues, increasing our footprint in Missouri and unlocking new methods to interact with Blues followers throughout the state.

Key components of the settlement embody outstanding BetMGM signage and… pic.twitter.com/ly6O4eSGl7

— BetMGM Information (@BetMGMNews) January 20, 2026

“BetMGM has solid iconic partnerships that remember Missouri’s wealthy sports activities custom, and welcoming the St. Louis Blues is an thrilling milestone,” mentioned Matt Prevost, Chief Income Officer at BetMGM. “With St. Louis native Jon Hamm because the face of our model and a legendary franchise just like the Blues as our companion, we’re creating unforgettable experiences for followers throughout the Present-Me State.”

The Blues Chief Income and Advertising and marketing Officer, Steve Chapman, made particular point out of the playing agency’s accountable gaming insurance policies, coming after the company launched a fresh campaign about easy methods to gamble safely on the finish of final 12 months.

“With their give attention to selling accountable playing, we couldn’t think about a companion that will higher align with our pursuits than BetMGM,” mentioned Chapman. “By way of this new partnership, BetMGM holds a outstanding place in our constructing and in every part we do to ship a legendary expertise for Blues followers wherever they interact with our model.”

Prime time for BetMGM to develop its footprint

This newest partnership comes after the corporate had a booming financial year in 2025. The corporate is clearly trying to make investments its cash in sponsorships and related partnerships, confirming a push into the leisure area with a podcast sponsorship in September 2025.

The playing big has additionally been elevating its profile in its in-house advertising, featuring actor Jon Hamm in its latest batch of marketing materials in 2025.

Featured picture: BetMGM

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