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Joe Rogan signs massive new deal with Spotify

Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in line with the Wall Street Journal, is estimated to be price $250 million.

The outlet additionally claims that the deal entails an upfront minimal assure, together with a revenue-sharing settlement based mostly on advert gross sales.

Beneath the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes up to now, is the #1 podcast on the earth, and since 2020, it’s been a Spotify unique.

“We’re simply getting began,” Spotify stated in a blog post. “JRE stays podcasting’s king, persistently rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped prime podcast annually since 2020.”

In an interview with the streamer, Rogan stated, “I feel podcasting is an artwork type, and I positively sucked at it once I first began. I used to be curious, however I didn’t perceive find out how to make a dialog circulation. I didn’t know when to close up and hear, and I didn’t know find out how to make somebody snug to be able to get probably the most out of their perspective. I’ve discovered find out how to help the dialog’s circulation as a substitute of ready for my flip to speak. I discovered find out how to be absolutely locked in with what the opposite individual is saying.”

“Numerous what helps is that I’ve completed it for thus many hours and discovered find out how to do it higher over trial and error, but in addition that I solely have individuals on the present that I’m genuinely fascinated by speaking to,” he added. “I by no means do a podcast simply because an individual is well-liked. It’s all the time from a spot of ‘I feel it will be cool to speak to that individual.’”

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