Meridianbet extends title sponsorship with Serbian basketball team

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Meridianbet branding on a red background with four people stood in front of it, three men and one woman. The two people in the middle, a man on the left and woman smiling on the right, are holding a BC Crvena Zvezda sports jersey. There's a black desk in front of them.

The sports activities betting and iGaming operator Meridianbet has introduced that its title sponsorship with the basketball staff BC Crvena Zvezda will proceed via 2030.

The staff is a males’s skilled basketball membership based mostly in Belgrade, Serbia, and is a part of the Crimson Star multi-sports membership. They compete within the EuroLeague, which is European basketball’s top-tier club competitors that entails 20 groups throughout 12 nations, with it amassing over 90 million followers globally. This league serves as a expertise pipeline to the NBA.

This just lately introduced multi-year extension comes after the duo has already been in partnership for 3 years, with this primary starting again in January 2023. Since then, Meridianbet has served because the membership’s title sponsor and official betting accomplice.

Because of the settlement, the membership will proceed to compete as ‘Crvena Zvezda Meridianbet’ throughout EuroLeague, ABA League, and Serbian League competitions. The branding of the operator may even proceed to be prominently featured on the staff’s jerseys and all through Belgrade Area residence matches.

Meridianbet and BC Crvena Zvezda construct on present partnership

The renewed deal may even see the extension of Meridianbet’s funding within the membership via an elevated monetary dedication and enhanced model activation initiatives. Though the worth of the funding hasn’t been made public.

“Extending our title sponsorship with Crvena Zvezda via 2030 displays our dedication to long-term model constructing in markets the place basketball is greater than a sport—it’s a lifestyle for followers, gamers, and whole communities,” stated Zoran Milosevic, CEO of Meridianbet.

“Over the previous three years, this partnership has offered measurable model affect throughout our core markets whereas enabling us to help one in all Europe’s most storied basketball establishments. As we scale Meridianbet’s operations throughout 18 jurisdictions, partnerships with premier sports activities properties like Crvena Zvezda create sustained visibility with audiences that align with our buyer demographics.”

Since partnering collectively, there have been quite a lot of company social duty initiatives carried out, together with youth basketball growth applications and group outreach applications.

Featured Picture: by way of press release on GlobeNewswire

The publish Meridianbet extends title sponsorship with Serbian basketball team appeared first on ReadWrite.

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