TikTok’s latest spinoff app feels a lot like Quibi, but with shorter and cornier content

In one other try to scale back our consideration spans to mush, TikTok has launched the PineDrama app, which gives serialized drama sequence which might be roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as an alternative of classy dance movies, you may scroll by and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV exhibits shot in vertical video and out there in minute-long episodes. Do not count on any nominations for Finest Unique Screenplay with sequence like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes provide cleaning soap opera vibes with cliffhangers that maintain customers scrolling to the following episode. The app is designed to maintain folks on it with a Uncover tab, a spot to avoid wasting favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to observe and haven’t any advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final 12 months, TikTok additionally launched a solution to watch micro dramas inside its personal app, with a bit known as Minis. It is not the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that have been lower than 10 minutes lengthy. Nevertheless, perhaps even 10 minutes was too lengthy because the startup ultimately called it quits after eight months.